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Original Title The New Challenges for Data Design Copyright All Rights Reserved Available Formats PDF, TXT or read online from Scribd Share this document Share or Embed Document Sharing Options Share on Facebook, opens a new window Facebook Share on Twitter, opens a new window Twitter Share on LinkedIn, opens a new window LinkedIn Share with Email, opens mail client Email Copy Text Copy Link Did you find this document useful 0 0 found this document useful, Mark this document as useful 0 0 found this document not useful, Mark this document as not useful Is this content inappropriate Report this Document Download now Save Save The New Challenges for Data Design For Later 0 ratings 0 found this document useful (0 votes) 1K views 441 pages The New Challenges For Data Design Original Title: The New Challenges for Data Design Uploaded by Mcia S Description: Design and data.

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But history tells us that by design such devices seldom satisfactorily bridge the gaps separating the successive generations of media technologies.

With over 2,500 exhibitors the CES is the global consumer electronics industrys largest and most important trade show, and plays host to dozens of press conferences, thousands of product launches, and far too many networking sessions to count.

In recent years, however, the show has taken on another identity as a global media event, joining Black Friday and the Super Bowl as one of the high holidays of the high-tech consumer society.

If these latter events present the faithful with annual occasions to dutifully participate in national rituals of consumption, the CES is set aside for the exaltation of the industry and its products.

In between attending rousing keynotes by the industrys chief evangelists and conference sessions with titles like Pay TVs Days Numbered and Streaming Salvation to the Music Industry, I wandered amidst the thousands of booths covering the convention centers 1.8 million square feet of floor space, where I beheld the miracle of 3D television and genuflected across the surfaces of next Christmass touch-screen devices.

LG s breathtaking exhibition, which dominated the entrance to the convention centers Central Hall, resembled nothing less than a cathedral in which the stained glass windows had been swapped out for 55-inch LCD monitors displaying high-definition video loops of butterflies, solar eclipses, and other assorted wonders of creation.

At the Intel display, attendees queued up for an opportunity to play data God on the Infoscape, a pair of adjoining 7-by-7 glass touch screens on which it was possible to survey and manipulate information pulled from 20,000 Internet sources.

Here, at folding card tables located far from the monumental pavilions of the mega-conglomerates, the most sought-after commodity was an invitation to join the elect in the private suites on the convention centers second floor, where sales reps, marketing gurus, and buyers for national chains were ironing out the details of deals that would determine the allocation of shelf space and web page real estate for next years major shopping events.

Indeed, the CESs primary emphasis has traditionally been on products that are months, if not years, away from commercialization.

For the second year in a row Microsoft CEOs Steve Ballmers show-opening keynote address showcased Project Natal, a natural user interface that transforms users bodies into Xbox 360 game controllers.

The biggest news to come out of Ballmers speech was not, as some fanboys had hoped, that hands-on demos of Natal would be available on the floor, but rather that Microsoft had settled on December 2010 for Natals release date.

Many exhibitors similarly used the show to hype vaporware, or at least next years product lines.

The global consumer electronics industry has always oriented itself toward the future through its marketing tropes and brisk replacement cycles.

But coming off a year in which the industry saw a 7.7 per cent drop in revenues, its first decline since 2001, this future orientation offered show attendees a brief respite from having to contemplate the current economic climate.

In the LVCCs exhibition halls, industry reps and their various partners and hangers-on welcomed the opportunity to momentarily lose themselves in the promise of a digital hereafter in which our television sets would all be OLEDs, our laptops would never run out of juice, and their books would always be in the black.

The CESs scheduling in early January couldnt be more appropriate, timed as it does to coincide with a slow period in the annual news cycle, but also with the arrival of Decembers credit card statements.

It is at the CES that the consumer electronics industry begins to cultivate consumers dissatisfaction with the purchases they made during their recent holiday spending binges.

Nothing takes the luster off a new gadget quite like the announcement of an upgrade.

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And so it is that just as our all-too-brief interest-free honeymoons with the PCs, TVs, and mobile phones we purchased over the holiday season is coming to a close the industry unveils the upgrades designed specifically to replace them.

The 3D technologies showcased by Sony, Panasonic, Samsung, and others may have stolen the show, as the tech blog engadget.com put it, but the even bigger story was one that few of the shows attendees or exhibitors were eager to talk about: that is, that if manufacturers have their way the industrys 3D push will soon obsolete current HDTV sets and Blu-Ray players.

American consumers spent over 25 billion purchasing nearly 30 million HDTV sets in 2009 alone, none of which are 3D-ready.

As set prices drop, and as native 3D digital games, post-Avatar 3D blockbusters, and 3D coverage of top-flight sporting events becomes widely available, it is conceivable that millions will replace these sets with 3D equipment.

Sooner than any of us would like to imagine, the 2D HDTV sets purchased over the last few years will begin to find their way into basements, attics, or, bar that, landfills, where they will join the cathode ray tube receivers they themselves only recently superseded in leeching toxic substances into the soil.

While many big-name exhibitors dedicated a corner of their pavilions to showcasing their green initiatives, few had much to say about their industrys responsibility for the global e-waste catastrophe.

And yet it is at the CES that the lusted-after Black Friday door busters of the just-concluded holiday season begin their rapid metamorphosis into the e-waste of tomorrow.

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